Commentary

EthnoVid

You have to see it to believe it! Enhance market research and UX testing with remote video

Thanks to the unrelenting advance of technology we can now interact face-to-face even though we are in another place. Video ubiquity provides great benefits to qualitative and UX research, and showing faces is just one side of it. Beyond the importance of seeing the participant’s face, researchers may be even more interested in seeing how

You have to see it to believe it! Enhance market research and UX testing with remote video Read More »

Imaging

Imaging Insights Report

Nokia Insights Report — Imaging Technologies Mobile technology is an extraordinarily potent platform that can chop, change, augment and enhance every aspect of our everyday lives. No corner of life is immune to mobile – from the simplest communications (SMS messaging) to 24-hour body function monitoring (self-monitoring) and far, far beyond. Somewhere in the middle

Imaging Insights Report Read More »

Profiles Quick Pic

What is your Digit@l Psyche?

In this unique quantitative study we explored digital lifestyles + our social and motivational psyches, creating a typology that I call Digi-Psychographic, which has been used by digital agencies in Spain to create systems, programs and platforms for socialization, gamification and motivation, with applications to a great variety of areas, including games, HR management, teamwork,

What is your Digit@l Psyche? Read More »